Red Giant

RED GIANT

Australian Leading Retail & eCommerce Service Provider

About Us

RED GIANT

Australian Leading Retail & eCommerce Service Provider

About Us

Founded in 2018 and operating as part of the Xintian Group conglomerate based in Shanghai, Red Giant began its journey by introducing and distributing premium Australian fashion labels into Mainland China. Leveraging strong industry expertise and deep local market insight, the company rapidly expanded into eCommerce operations, retail store management, and integrated drop-shipping logistics.

Red Giant has represented more than 40 international brands across Australia, Europe, and the United States, acting as a trusted bridge between global labels and the fast-growing consumer markets of Asia.

Today, Red Giant’s capabilities extend well beyond fashion, with successful expansion into homeware, 3C products, pet supplies, and other emerging categories - delivering high-quality global products to meet the evolving demands of modern consumers.

Red Giant delivers comprehensive retail services across major shopping malls throughout Mainland China.

As the business development arm of Xintian Group—a leading developer and operator of commercial retail assets in north-eastern China—Red Giant plays a central role in brand acquisition, tenant strategy, and commercial partnerships.

Xintian Group currently owns and operates more than 21 shopping centers across 13 cities, comprising over a total built-up area exceeding 1.75 million square meters.

These shopping precinct assets are strategically positioned across the provinces of Henan, Shanghai, and Anhui, ensuring broad consumer reach and strong commercial performance.

With decades of experience, Red Giant together with our partners at Xintian has become a strategic partner to more than 500 domestic and international brands.

We currently distribute more than 40 international brands across Mainland China and provide an end-to-end retail support platform designed to simplify market entry and drive long-term performance.

Our services cover the full lifecycle of retail operations, including:

Store setup and launch execution
Store fit-out, construction coordination, and brand-standard implementation
Lease negotiation and ongoing lease management
Full-service retail store operations and staffing
Retail financial management, reporting, and compliance
Marketing, merchandising, and performance optimisation

This integrated capability allows brands to operate efficiently, scale sustainably, and maintain consistent quality across all locations in China.

With more than 15 years of experience operating online businesses in China across both general trade and cross-border channels, we provide a fully integrated suite of services tailored to the complexities of the Chinese eCommerce ecosystem.

Our capabilities include end-to-end operational management, ensuring seamless daily execution, as well as professional livestreaming designed to build engagement, accelerate conversion, and expand customer reach.

We also develop and manage data-driven marketing strategies and advertising campaigns across key platforms including Tmall, TikTok, and Red Note, leveraging platform-specific tools and performance metrics.

Supported by deep insight into local consumer behaviour and platform algorithms, we craft targeted, market-appropriate strategies that enhance brand visibility, strengthen positioning, and drive sustainable sales growth.

Red Giant operates a dedicated Australian team focused on trading international brands across major global e-commerce platforms, including Amazon, eBay, Temu, and others.

This team manages and expands the company’s presence in key international markets, overseeing product listing optimisation, market analysis, platform strategy, and performance management. Their capabilities ensure strong brand visibility, competitive positioning, and sustainable sales growth across multiple global channels.

Capabilities

Experienced Team

An experienced team building brand presence in China with a strong history of managing successful international and Australian franchises in both physical and online retail.

Scalability

Highly proficient and experienced in executing full-scale physical retail rollouts across China, supported by established and reputable province-specific sub-distribution networks.

Retail Store Fitouts

Highly experienced in large-scale retail development, we have delivered more than 150 retail store fit-outs across China, each executed in accordance with strict brand guidelines and international standards.

Exceptional Resources

Gain access to leading retail resources in major cities such as Beijing and Shanghai, supported by strong distribution partnerships and extensive retail networks. In addition, we offer exceptional access to Mainland China’s top KOLs and influencers, enabling premium location opportunities, high-impact advertising, and accelerated brand awareness.

eCommerce & Social Media

Manages social media channels and Tmall Global Flagship Stores with a high level of proficiency, delivering end-to-end online store operations, content management, and customer engagement. Experienced in coordinating celebrity and influencer collaborations to strengthen brand positioning and drive high-quality traffic.